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Consumer response to disclosures in digitally retouched advertisements

Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141

Persistent link: https://www.econbiz.de/10012016481

Estimating marketing component effects : double machine learning from targeted digital promotions

Ellickson, Paul B.; Kar, Wreetabrata; Reeder, James C. - In: Marketing science 42 (2023) 4, pp. 704-728

Persistent link: https://www.econbiz.de/10014317639

Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …

Persistent link: https://www.econbiz.de/10011435593

How do digital advertising auctions impact product prices?

Bergemann, Dirk; Bonatti, Alessandro; Wu, Nianqiang - 2023

Persistent link: https://www.econbiz.de/10014329135

Digitization for Innovative Platform Design and Advertising

Xie, Yingkang - 2023

Technology that processes text, audio and video, as well as location data, has revolutionized many industries by enabling innovative operations for customer retention. To retain transactions for a platform and viewers for advertisers, this dissertation leverages novel digital tools to analyze...

Persistent link: https://www.econbiz.de/10014441863

Online Platforms and Digital Advertising Market Study : Observations on CMA’s Interim Report

Geradin, Damien - 2020

digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as … it correctly identifies the competition issues raised by digital advertising and accurately discusses the complex … mechanisms involved in digital advertising including real-time bidding (“RTB”). The CMA's analysis is very much in line with our …

Persistent link: https://www.econbiz.de/10012841611