Rekettye, Gabor; Rekettye, Gábor - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 414-420
Digitalization is the core driving force of the fourth industrial revolution. This new era will result in paradigm … production. The digitalization driven paradigm shift will make it possible to personalize also the marketing tools, like pricing …