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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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Digital Business and Electronic Commerce : Strategy, Business Models and Technology
Wirtz, Bernd W. - 2021 - 1st ed. 2021.
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...
Persistent link: https://www.econbiz.de/10012496314
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Digital business and electronic commerce : strategy, business models and technology
Wirtz, Bernd W. - 2024 - Second edition
1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence,...
Persistent link: https://www.econbiz.de/10014546921
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E-commerce platform resources, sequence of digital strategic actions and competitive advantage : an empirical study from online tourism industry
Hu, Lewei; Zhao, Jing; Jiang, Yi - In: International journal of networking and virtual … 27 (2022) 1, pp. 61-83
Persistent link: https://www.econbiz.de/10013414690
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A retailing dilemma : sell only in-person or go multiple channel and digital?
Collin-Lachaud, Isabelle; Do Vale, Guillaume; Reynolds, … - In: The journal of business strategy 45 (2024) 5, pp. 348-355
Persistent link: https://www.econbiz.de/10015056034
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Digital business and electronic commerce : strategy, business models and technology
Wirtz, Bernd W. - 2021
Persistent link: https://www.econbiz.de/10012414497
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Retail platformization in digital transformation
Wichmann, Julian R. K.; Reinartz, Werner J. - In: A research agenda for digital transformation : …, (pp. 131-164). 2024
Persistent link: https://www.econbiz.de/10015081087
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Digital Maturity model : how companies can achieve sustainable competitiveness in the future and the digital age
Fluri, Jasmin; Schwaferts, Dino - In: Digitalisierung und andere Innovationsformen im …, (pp. 201-226). 2019
Persistent link: https://www.econbiz.de/10012212367
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Influence of COVID-19 pandemic on the digitalisation of enterprises management
Miethlich, Boris; Belotserkovich, Denis; Abasova, S. G.; … - In: International journal of intelligent enterprise 10 (2023) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10014442664
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B2b inter-organisational digitalisation strategies : towards an interaction-based approach
Rask, Morten; Ivang, Reimer; Hinson, Robert - In: Direct marketing : an international journal 3 (2009) 4, pp. 244-261
Persistent link: https://www.econbiz.de/10003935933