Ashrafi, Dewan Mehrab; Easmin, Rubina - In: The international journal of business science & applied … 18 (2023) 1, pp. 18-45
Recent literature on the QR code payment system has called for further research on the adoption of QR codes as a payment tool among digital natives. In response to this call, this study investigates the influence of perceived value on digital natives' attitudes and trust in fostering their...