Augmented reality is human-like : how the humanizing experience inspires destination brand love
Year of publication: |
2021
|
---|---|
Authors: | Huang, Tseng-Lung ; Liu, Ben Shaw-ching |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 170.2021, p. 1-10
|
Subject: | COVID-19 | Augmented reality | Disruptive technology | Green destination brand love | Humanizing digital experience | Technology readiness | Digitalisierung | Digitization | Markenführung | Brand management | Coronavirus | Virtuelle Realität | Virtual reality | Tourismusmarketing | Tourism marketing | Technischer Fortschritt | Technological change |
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