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Digitization
Social Web
20,634
Social web
20,603
Marketingmanagement
17,103
Marketing management
16,514
Consumer behaviour
7,184
Konsumentenverhalten
7,178
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6,738
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3,892
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3,838
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3,833
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2,399
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2,362
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2,362
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2,349
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2,281
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2,170
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1,962
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1,915
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1,750
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1,747
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1,744
social media
1,697
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1,640
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1,637
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1,598
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1,567
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1,559
Digitalisierung
1,557
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1,486
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Martínez-López, Francisco J.
7
Kamepalli, Sai Krishna
6
Zingales, Luigi
6
Belleflamme, Paul
5
Duch-Brown, Néstor
5
Junquera-Varela, Raul Felix
5
Adeola, Ogechi
4
Ahnert, Toni
4
Denegri-Knott, Janice
4
Gawer, Annabelle
4
Hoffmann, Peter
4
Krcmar, Helmut
4
Lo Prete, Anna
4
Mohammad Nabil Almunawar
4
Muhammad Anshari
4
Paul, Justin
4
Rindfleisch, Aric
4
Acs, Zoltán J.
3
Ainsworth, Richard Thompson
3
Beverungen, Daniel
3
Blanchard, Simon
3
Burri, Mira
3
Cennamo, Carmelo
3
Cui, Wei
3
Dorfleitner, Gregor
3
Edeh, Jude Ndubuisi
3
Epp, Amber M.
3
Fletcher, Amelia
3
Foroudi, Pantea
3
Fritze, Martin Paul
3
George, Babu
3
Gázquez-Abad, Juan Carlos
3
Hess, Thomas
3
Hinson, Robert
3
Hornuf, Lars
3
Ko, Eunju
3
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3
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3
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3
Laurell, Christofer
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World Bank Group
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
OECD
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Springer Gabler <Firma>
3
Weltbank
3
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
International Conference on Digital Libraries <2013, Delhi>
2
Jornada Internacional de Comunicación Digital <1., 2015, Medellín>
2
Rosa-Luxemburg-Stiftung
2
Arbeitsgemeinschaft für Marketing
1
Bank für Internationalen Zahlungsausgleich / Committee on Payments and Market Infrastructures
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Basler Afrika-Bibliographien
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Books on Demand GmbH <Norderstedt>
1
Centre for European Policy Studies
1
Centre for Microsimulation and Policy Analysis
1
Deutsches Institut für Entwicklungspolitik
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Generaldirektion Beschäftigung, Soziales und Integration / Unit Social Policies, Child Guarantee, SPC
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Fachhochschulbibliothek Münster
1
Finansovyj Universitet
1
Global Marketing Conference <2023, Seoul>
1
IEA
1
Interdisciplinary Information Management Talks <28., 2020, Kutná Hora>
1
International Association for Media and Communication Research
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Technological forecasting & social change : an international journal
32
Journal of business research : JBR
28
Journal of digital banking
22
Springer eBook Collection
22
Springer Proceedings in Business and Economics
14
Finance research letters
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Business horizons
9
Information systems research : ISR
9
CESifo working papers
8
Journal of open innovation : technology, market, and complexity
8
Journal of retailing and consumer services
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Internet policy review : journal on internet regulation
7
Baltic Journal of Economic Studies
6
Business & information systems engineering
6
Economies : open access journal
6
Cogent business & management
5
Digital Business in Africa : Social Media and Related Technologies
5
Digitalization in organizations
5
Discussion paper
5
Discussion paper series / Philippine Institute for Development Studies
5
Discussion papers / CEPR
5
Electronic markets : the international journal on networked business
5
European research studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of payments strategy & systems
5
Journal of risk and financial management : JRFM
5
Premier reference source
5
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
The journal of services marketing
5
Administrative Sciences : open access journal
4
Business strategy and the environment
4
Digital strategies in a global market : navigating the Fourth Industrial Revolution
4
Discussion paper series / IZA
4
Information systems and e-business management : ISeB
4
International journal of innovation and technology management
4
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ECONIS (ZBW)
1,509
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1
Open business model innovation via the internet : how wiki technologies can improve the quality of business models
Bretschneider, Ulrich
;
Ebel, Philipp
;
Leimeister, Jan Marco
- In:
International journal of innovation and technology …
18
(
2021
)
2
,
pp. 2040004-1-2040004-18
Persistent link: https://www.econbiz.de/10012613096
Saved in:
2
Towards a digital work environment : the influence of collaboration and networking on employee performance within an enterprise social media platform
Dittes, Sven
;
Smolnik, Stefan
- In:
Journal of business economics : JBE
89
(
2019
)
8/9
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10012125843
Saved in:
3
Work and performance feedback in a digital world : how social software facilitates feedback exchange
Stöckli, Emanuel
-
2020
Persistent link: https://www.econbiz.de/10012316438
Saved in:
4
From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
Saved in:
5
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
7
Digital marketing strategies in the Italian wine sector
Finotto, Vladi
;
Mauracher, Christine
- In:
International journal of globalisation and small …
11
(
2020
)
4
,
pp. 373-390
Persistent link: https://www.econbiz.de/10012510689
Saved in:
8
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
9
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
10
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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