//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Digitization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of spokes-avatars' pe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Digitization
Electronic Commerce
23,252
E-commerce
20,864
Consumer behaviour
13,460
Konsumentenverhalten
13,407
Online-Handel
11,283
Online retailing
11,238
Brand image
11,159
Markenimage
11,044
Brand management
7,363
Markenführung
7,325
Internet
5,394
Relationship marketing
4,102
Beziehungsmarketing
4,101
Social Web
3,941
Social web
3,938
Online-Marketing
3,870
Internet marketing
3,802
Brand
3,428
Markenartikel
3,397
Deutschland
2,806
Germany
2,641
Virtuelle Realität
2,503
Theorie
2,480
Theory
2,476
Virtual reality
2,458
Einzelhandel
2,239
Digitalisierung
2,189
Retail trade
2,180
Customer satisfaction
1,969
Kundenzufriedenheit
1,964
Welt
1,855
World
1,853
USA
1,787
United States
1,728
Digitale Plattform
1,725
Digital platform
1,721
Informationstechnik
1,625
Vertrauen
1,575
Confidence
1,559
more ...
less ...
Online availability
All
Undetermined
947
Free
744
Type of publication
All
Article
1,131
Book / Working Paper
897
Journal
5
Type of publication (narrower categories)
All
Article in journal
927
Aufsatz in Zeitschrift
927
Graue Literatur
269
Non-commercial literature
269
Aufsatz im Buch
204
Book section
204
Arbeitspapier
144
Working Paper
144
Aufsatzsammlung
90
Konferenzschrift
37
Hochschulschrift
34
Collection of articles of several authors
32
Sammelwerk
32
Conference paper
30
Konferenzbeitrag
30
Amtsdruckschrift
13
Government document
13
Case study
12
Fallstudie
12
Amtliche Publikation
10
Lehrbuch
9
Textbook
6
Einführung
5
Handbook
4
Handbuch
4
Statistics
3
Statistik
3
Bibliografie
2
Collection of articles written by one author
2
Sammlung
2
Advisory report
1
Bericht
1
Gesetz
1
Gutachten
1
Kartenmaterial
1
Law
1
Rezension
1
research-article
1
more ...
less ...
Language
All
English
1,905
German
101
Russian
16
Polish
7
Spanish
3
French
2
Italian
2
Portuguese
1
Slovenian
1
more ...
less ...
Author
All
Burri, Mira
9
Mohammad Nabil Almunawar
9
Parida, Vinit
9
Muhammad Anshari
8
Heinemann, Gerrit
7
Kollmann, Tobias
7
Martínez-López, Francisco J.
7
Peitz, Martin
7
Carvalho, Luísa Cagica
6
Chen, Lurong
6
Duch-Brown, Néstor
6
Graham, Mark
6
Wirtz, Bernd W.
6
Economides, Nicholas
5
Hoffmann, Peter
5
Kimura, Fukunari
5
Lianos, Ioannis
5
Martens, Bertin
5
Mishra, Neha
5
Mishra, Shrutika
5
Mitchell, Andrew D.
5
Ordóñez de Pablos, Patricia
5
Schallmo, Daniel
5
Syamimi Ariff Lim
5
Ahnert, Toni
4
Alt, Rainer
4
Bergemann, Dirk
4
Bonatti, Alessandro
4
Chamoux, Jean-Pierre
4
Dong, Kangyin
4
Fletcher, Amelia
4
Gautier, Axel
4
Gawer, Annabelle
4
Geibel, Richard
4
Lacey, Simon
4
Lamesch, Joe
4
Lopez Gonzalez, Javier
4
Petropoulos, Georgios
4
Rani, Uma
4
Schumann, Jan Hendrik
4
more ...
less ...
Institution
All
World Bank Group
21
Springer Fachmedien Wiesbaden
18
IGI Global
7
UNCTAD
7
World Bank
6
OECD
5
World Trade Organization
4
Campus Verlag
3
Springer Gabler <Firma>
3
Deutschland / Bundesministerium für Wirtschaft und Energie
2
Economic Research Institute for ASEAN and East Asia
2
Edward Elgar Publishing
2
Europäisches Parlament / IPOL - Generaldirektion Interne Politikbereiche der Union
2
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
2
International Trade Centre
2
Russland / Ministerstvo cifrovogo razvitija, svjazi i massovych kommunikacij
2
Russland / Ministerstvo svjazi i massovych kommunikacij
2
Russland / Služba Gosudarstvennoj Statistiki
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Universität Hamburg
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
2
Vereinte Nationen / Wirtschaftskommission für Afrika
2
Verlag Franz Vahlen
2
Vysšaja Škola Ėkonomiki
2
WIK-Consult GmbH <Honnef>
2
Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen
2
AKAD Forum <2017, Stuttgart>
1
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <4., 2022, Jekaterinburg>
1
Annual International Scientific Conference “Digital Transformation in Industry: Trends, Management, Strategies” <3., 2021, Online>
1
Association of Italian Organization Studies Academics / Annual workshop <21., 2020, Mailand>
1
Austrian Institute of Technology
1
Autonomy Research Ltd
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Boao Forum for Asia
1
Bonifatius GmbH
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
Brot für die Welt <Körperschaft>
1
C.H. Beck'sche Verlagsbuchhandlung
1
more ...
less ...
Published in...
All
Springer eBook Collection
39
Technological forecasting & social change : an international journal
30
Journal of business research : JBR
27
Springer Proceedings in Business and Economics
17
Finance research letters
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of open innovation : technology, market, and complexity
15
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Other Infrastructure Study
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European research studies
10
Journal of retailing and consumer services
10
Business horizons
9
Discussion paper series / Philippine Institute for Development Studies
9
SpringerLink / Bücher
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Asia-Pacific research and training network on trade working paper series
7
Economies : open access journal
7
International journal of innovation and technology management
7
Journal of innovation and entrepreneurship : JIE
7
Journal of world trade : law, economic policy, public policy
7
Lecture Notes in Information Systems and Organisation
7
Long range planning : LRP ; international journal of strategic management
7
Technology analysis & strategic management
7
The digital economy and the European labour market
7
The journal of business & industrial marketing
7
The journal of strategic information systems : incorporating International Information Systems
7
United Nations publication
7
Working papers / ADB Institute
7
Business process management journal
6
Cogent business & management
6
ERF working papers series
6
ERIA discussion paper series
6
Institute for Prospective Technological Studies digital economy working paper
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of digital banking
6
Lehrbuch
6
Management for Professionals
6
OECD trade policy papers
6
more ...
less ...
Source
All
ECONIS (ZBW)
2,032
Other ZBW resources
1
Showing
1
-
10
of
2,033
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
Saved in:
2
Einflüsse der Digitalisierung auf Public Relations am Beispiel der Technologie Virtual Reality : Entwicklung eines Konzepts für Public Relations zum Einsatz von Virtual Reality
Fobbe, Judith
;
Mühlbach, Susanne
- In:
bedigital : Beispiele zu Digitalisierungsprozessen aus …
,
(pp. 1-25)
.
2020
Persistent link: https://www.econbiz.de/10012210461
Saved in:
3
Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem
;
Choura, Fatma
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
Saved in:
4
Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail
Erdmann, Anett
;
Mas, José Manuel
;
Arilla, Ramón
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014326275
Saved in:
5
Digital virtual consumption
Denegri-Knott, Janice
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10014498062
Saved in:
6
Technology influence on purchase intention with respect to luxury fashion
Soni, Soumya
;
Sharma, Bhuvanesh Kumar
;
Mishra, Sunil
; …
- In:
International journal of Indian culture and business …
32
(
2024
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10015064676
Saved in:
7
The little engines that could : game industry platforms and the new drivers of digitalization
Mattila, Juri
;
Seppälä, Timo
;
Salakka, Kaisa
-
2021
Persistent link: https://www.econbiz.de/10012802865
Saved in:
8
Innovative-digital entrepreneurship as key link of Industry X.0 formation in the conditions of virtual reality
Kraus, Nataliia
;
Marchenko, Oleksandr
- In:
Baltic Journal of Economic Studies
7
(
2021
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10012587054
Saved in:
9
Digitalization : a strategic approach for development of tourism industry in India
Kumar, Suneel
;
Shekhar
- In:
Paradigm : the journal of Institute of Management Technology
24
(
2020
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012229759
Saved in:
10
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->