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1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence,...
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Grundlagen des Medienmanagements -- Branchenorientiertes Medienmanagement: Zeitungs- und Zeitschriftenmanagement, Buchmanagement, Film-Management, TV-Management, Radiomanagement, Musikmanagement, Video- und Computerspielemanagement, Internetmanagement und Social Media -- Internationales...
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Part I: Concept and Strategy of Digital Government -- 1. Introduction -- 2. The Information Society and Digital Government -- 3. The Concept and Strategy of Digital Government -- 4. Digital Transformation and Digital Organization -- Part II: Technology, Smart City and Digital Government Models...
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Foundations of Digital Business Models -- The Business Model Concept -- Digital Business -- B2C Digital Business Models: Content -- B2C Digital Business Models:Context -- B2C digital Business Models: Connection -- Hybrid Digital Business Models -- B2B Digital Business Models -- Digital Business...
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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...
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