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Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retailing (ORE) adoption and business performance...
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Courtesy shopping is a situation when somebody makes purchases on behalf of other person, usually when he/she asks for it. Typical situation of courtesy shopping is buying groceries for elderly neighbours or family members. New context of courtesy shopping is such activity in the context of...
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