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Marketing channel transformation in Italian SMEs
Cantù, Chiara
;
Martinelli, Elisa Martina
;
Tunisini, …
- In:
International journal of globalisation and small …
13
(
2022
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10014311955
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2
The new digital sales enablers
Cantù, Chiara
;
Martinelli, Elisa Martina
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2022
)
3
,
pp. 22-42
Persistent link: https://www.econbiz.de/10014259153
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3
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
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4
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
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5
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
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6
New companies' DNA : the heritage of the past industrial revolutions in digital transformation
Martinelli, Elisa Martina
;
Farioli, Maria Cristina
; …
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1079-1106
Persistent link: https://www.econbiz.de/10012656536
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