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Marketing channel transformation in Italian SMEs
Cantù, Chiara; Martinelli, Elisa Martina; Tunisini, … - In: International journal of globalisation and small … 13 (2022) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10014311955
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The new digital sales enablers
Cantù, Chiara; Martinelli, Elisa Martina - In: Piccola impresa : rivista internazionale di studi e ricerche (2022) 3, pp. 22-42
Persistent link: https://www.econbiz.de/10014259153
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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
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Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela; Anzivino, Alessia - In: Marketing theory 21 (2021) 3, pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
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How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela; D'Amico, Valerio - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
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New companies' DNA : the heritage of the past industrial revolutions in digital transformation
Martinelli, Elisa Martina; Farioli, Maria Cristina; … - In: Journal of management & governance 25 (2021) 4, pp. 1079-1106
Persistent link: https://www.econbiz.de/10012656536