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Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations

Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174

Purpose - The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature while considerable amount of research exists...

Persistent link: https://www.econbiz.de/10012606850

Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing

Blomster, Miikka; Koivumäki, Timo - In: Information systems and e-business management : ISeB 20 (2022) 1, pp. 123-169

Persistent link: https://www.econbiz.de/10013186518

Network Is Your Customer : Five Strategies to Thrive in a Digital Age

Rogers, David L. - 2014

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...