Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing
Miikka Blomster, Timo Koivumäki
| Year of publication: |
2022
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|---|---|
| Authors: | Blomster, Miikka ; Koivumäki, Timo |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 20.2022, 1, p. 123-169
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| Subject: | Agile-Stage-Gate | Case study | Digital marketing | Machine learning | Organizational capabilities | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Lernende Organisation | Learning organization | Projektmanagement | Project management | Ressourcenorientierter Ansatz | Resource-based view | Digitalisierung | Digitization | Erfolgsfaktor | Success factor | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-021-00547-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013186518