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Italian journal of marketing : ITJM
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Piccola impresa : rivista internazionale di studi e ricerche
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ECONIS (ZBW)
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Digital transformation and marketing : a systematic and thematic literature review
Cioppi, Marco
;
Curina, Ilaria
;
Francioni, Barbara
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 207-288
Persistent link: https://www.econbiz.de/10014330944
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2
How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective
Conti, Emanuela
;
Savelli, Elisabetta
;
Bocconcelli, Roberta
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2023
),
pp. 123-142
Persistent link: https://www.econbiz.de/10014432125
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3
How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica
;
Savelli, Elisabetta
;
Gistri, Giacomo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
1
,
pp. 27-58
Persistent link: https://www.econbiz.de/10014227133
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