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Digital transformation and marketing : a systematic and thematic literature review
Cioppi, Marco; Curina, Ilaria; Francioni, Barbara; … - In: Italian journal of marketing : ITJM 2023 (2023) 2, pp. 207-288
Persistent link: https://www.econbiz.de/10014330944
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How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective
Conti, Emanuela; Savelli, Elisabetta; Bocconcelli, Roberta - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 123-142
Persistent link: https://www.econbiz.de/10014432125
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
Persistent link: https://www.econbiz.de/10014227133