Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by...

New millennium is exposed by Internet as a communication medium. There has been the new habit to consume information or news from conventional media to digital media. Conventional media only has two choices. First, it is challenged by technological developments. Then, it is shut down. Second, it...