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Transforming relationship marketing : strategies and business models in the digital age
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021
<P>1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, <I>Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven </I><B>2.</B> Risks and Barriers towards Organ Donation: Strategies to move...</b></i></p>
Persistent link: https://www.econbiz.de/10013174874
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Transforming relationship marketing : strategies and business models in the digital age
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021
Persistent link: https://www.econbiz.de/10012288592
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Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021
Persistent link: https://www.econbiz.de/10012585849
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul; Thaichon, Park; Quach, Sara; Weaven, Scott - In: Luxury marketing, sustainability and technology : the …, (pp. 15-36). 2023
Persistent link: https://www.econbiz.de/10014484442
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Technology and luxury hospitality : AI, blockchain and the metaverse
Thaichon, Park (ed.); Dutta, Pushan Kumar (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10015068716
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Sport technology : a commentary
Ratten, Vanessa - In: The journal of high technology management research 31 (2020) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012253874
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Tourism, hospitality and digital transformation : strategic management aspects
Tajeddini, Kayhan (ed.); Ratten, Vanessa (ed.);  … - 2020
"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively....
Persistent link: https://www.econbiz.de/10013180580