COVID-19, Technology and Marketing : Moving Forward and the New Normal

edited by Vanessa Ratten, Park Thaichon

1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance -- Chapter 8. Covid-19: future marketing and technology research challenges.

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Year of publication:	2021 ; 1st ed. 2021.
Other Persons:	Ratten, Vanessa (ed.) ; Thaichon, Park (ed.)
Publisher:	2021.: Singapore : Springer Singapore 2021.: Singapore : Imprint: Palgrave Macmillan
Subject:	Marketing \| Technischer Fortschritt \| Technological change \| Coronavirus

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Extent:	1 Online-Ressource(XIV, 161 p. 5 illus., 2 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-16-1442-2 ; 978-981-16-1441-5 ; 978-981-16-1443-9 ; 978-981-16-1444-6
Other identifiers:	10.1007/978-981-16-1442-2 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012596849