aus dem Innovationsmanagement, dem Human Ressource Management, der Unternehmensführung und Unternehmensfinanzierung, der …: Quantitative Forschungsmethoden, Innovationsmanagement, Marketing und Vertrieb Prof. Dr. Tobias Popović, Fachgebiete: Corporate … zukunftsorientiert gestalten -- Logistik umweltgerecht abwickeln und Mobilität sicherstellen -- Digitales Marketing kundenzentriert …

Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools … -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy … -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. …

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and … purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of … Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series. This …

In Marketing 5.0, the celebrated promoter of the »Four P's of Marketing« Philip Kotler, explains how marketers can use …Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics … necessary to understand modern marketing, including: …