Marketing 5.0 : technology for humanity

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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Year of publication:	[2021]
Authors:	Kotler, Philip ; Kartajaya, Hermawan ; Setiawan, Iwan
Publisher:	Hoboken, New Jersey : Wiley
Subject:	Marketing \| Marketingmanagement \| Marketing management \| Digitalisierung \| Digitization \| Datenverarbeitung
Description of contents:	Virtual and augmented reality marketing Table of Contents [gbv.de]

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Extent:	xi, 206 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	1-119-66851-4 ; 978-1-119-66851-0 ; 978-1-119-66857-2 ; 978-1-119-66854-1
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012315210