The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...

1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...

This paper aims to examine the adoption of electronic-invoicing (e-invoicing) technology using a Technological-Organisational-Environmental (TOE) framework, especially toward managing business information system transformation in emerging economies. A Partial Least Square (PLS) Structural...