This research investigates the impact of consumer-owned mobile device use on decision-making. We build on the limited prior research on mobile technology in consumer research by considering the differing ways consumers utilize mobile devices at the point of decision. In particular, we...

The digital age is transforming consumer health. Yet digital health technologies are often researched, developed, marketed, and used without focusing on how they fit within a broader framework. We present a consumer-centric 3x3 framework wherein the digital age introduces three key affordances...