The Role of Within-Trip Dynamics and Shopper Purchase History on Unplanned Purchase Behavior
Year of publication: |
2014
|
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Authors: | Gilbride, Timothy ; Inman, Jeffrey ; Stilley, Karen |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 21, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2439950 [DOI] |
Classification: | D12 - Consumer Economics: Empirical Analysis ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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