The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...

Effective port management is vital for a nation's economic growth. Amid global advancements, ports must ensure business sustainability across social, environmental, and economic domains due to regulations and market demands. Stakeholders often rely on two strategies: digital technology adoption...