Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude
Year of publication: |
2023
|
---|---|
Authors: | Panggati, Ignatius Enda ; Sasmoko ; Simatupang, Boto ; Sri Bramantoro Abdinagoro |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 2, Art.-No. 2220204, p. 1-16
|
Subject: | digital advertising | digital influencer | entertainment | informative | personalization | trust in digital influencer | Social Web | Social web | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Coronavirus | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Vertrauen | Confidence | Virales Marketing | Viral marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2220204 [DOI] hdl:10419/294488 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Wandoko, Wanda, (2022)
-
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena, (2023)
-
Measuring the value of recommendation links on product demand
Kumar, Anuj, (2019)
- More ...
-
Panggati, Ignatius Enda, (2023)
-
The impact of organizational resilience on hotel performance during pandemic COVID-19
Hamsal, Mohammad, (2022)
-
Buana, Yud, (2023)
- More ...