//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Direct marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A Hierarchical Bayesian Approa...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Direct marketing
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Relationship marketing
3
Theorie
3
Theory
3
Internet marketing
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Assortment integration
1
Black people
1
Brand image
1
Buying channels
1
Capital income tax
1
Capital income taxation
1
Category Management
1
Category management
1
Choice
1
Consumer attributions
1
Customer relationship management
1
Customer value
1
Customization
1
Database
1
Datenbank
1
Decision
1
Digital platform
1
Digitale Plattform
1
Direktmarketing
1
Distribution channel
1
Documentation
1
Dokumentation
1
Dynamic programming
1
Dynamische Optimierung
1
E-commerce
1
Elasticity of substitution
1
Electronic Commerce
1
Emotion
1
Entscheidung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Briesch, Richard
1
Thomas, Jacquelyn S.
1
Tseng, Peggy H.
1
Published in...
All
The psychology of consumer and social influence : theory and research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.
;
Briesch, Richard
;
Tseng, Peggy H.
- In:
The psychology of consumer and social influence : …
,
(pp. 137-173)
.
2016
Persistent link: https://www.econbiz.de/10011588998
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->