A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty
Year of publication: |
2007
|
---|---|
Authors: | Fox, Edward ; Thomas, Jacquelyn |
Publisher: |
[S.l.] : SSRN |
Subject: | Bayes-Statistik | Bayesian inference | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
Extent: | 1 Online-Ressource (36 p) |
---|---|
Series: | SMU Cox School of Business Research Paper ; No. 07-003 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 2006 erstellt |
Other identifiers: | 10.2139/ssrn.980047 [DOI] |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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