This open access book offers up-to-date advice and practical guidance on how to undertake a discrete choice experiment as a tool for environmental valuation. It discusses crucial issues in designing, implementing and analysing choice experiments. Compiled by leading experts in the field, the...

Theoretical Background -- Developing the Questionnaire -- Experimental Design -- Collecting the Data -- Econometric Modelling: Basics -- Econometric Modelling: Extensions -- Calculating Marginal and Non-Marginal Welfare Measures -- Validity and Reliability -- Software.

In this paper we investigate the influence of choice task complexity on the propensity to choose the status quo (SQ) alternative in discrete choice experiments. Task complexity is characterized in terms of the design dimensionality systematically varying the number of choice sets, alternatives,...