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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
Richard, James E.
;
Purnell, Fruen
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011658329
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Does retail type matter? : consumer responses to channel integration in omni-channel retailing
Lim, Xin-Jean
;
Cheah, Jun-Hwa
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364462
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