Does retail type matter? : consumer responses to channel integration in omni-channel retailing
Year of publication: |
2022
|
---|---|
Authors: | Lim, Xin-Jean ; Cheah, Jun-Hwa ; Dwivedi, Yogesh Kumar ; Richard, James E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-13
|
Subject: | Channel integration | Omni-channel retailing | PLS-SEM | Retail types | S-O-R framework | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
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