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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbuch Multi-Channel-Marketing
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ECONIS (ZBW)
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Managing change in distribution : achieving success on the way to "multi-channel 2.0"
Sauer, Achim
;
El-Ansary, Adel I.
;
Tomczak, Torsten
; …
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 221-233)
.
2007
Persistent link: https://www.econbiz.de/10003434856
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2
Multi-Channel Management im CRM
Schögel, Marcus
;
Binder, Jochen
;
Schmidt, Inga
;
Sauer, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 559-597)
.
2011
Persistent link: https://www.econbiz.de/10008858196
Saved in:
3
Auf dem Weg zur Multichannel Distriubution - Herausforderungen für die Automobilbranche
Schögel, Marcus
;
Sauer, Achim
- In:
Handelsforschung
16
(
2002
),
pp. 89-112
Persistent link: https://www.econbiz.de/10001960561
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