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Distribution channel
Consumer behaviour
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Konsumentenverhalten
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Kaufleute
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Merchants
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Salespeople
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Verkaufspersonal
10
USA
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Selling
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Retail trade
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Business-to-business marketing
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Expectation
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International marketing
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Vertriebsweg
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Anderson, Rolph E.
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Dubinsky, Alan J.
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Mehta, Rajiv
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Journal of global marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing channels : distribution systems, strategy, and management
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ECONIS (ZBW)
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Managing international distribution channel partners : a cross-cultural approach
Mehta, Rajiv
;
Anderson, Rolph E.
;
Dubinsky, Alan J.
; …
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
2
,
pp. 89-117
Persistent link: https://www.econbiz.de/10003977424
Saved in:
2
Managing channel partner relationships : a cross-national study
Mehta, Rajiv
;
Anderson, Rolph E.
;
Dubinsky, Alan J.
; …
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10009156460
Saved in:
3
Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management
Anderson, Rolph E.
;
Cohen, Alex H.
;
Christ, Paul F.
; …
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10012258185
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