Managing international distribution channel partners : a cross-cultural approach
Rajiv Mehta; Rolph E. Anderson ; Alan J. Dubinsky; Pia Polsa; Jolanta Mazur
| Year of publication: |
2010
|
|---|---|
| Authors: | Mehta, Rajiv ; Anderson, Rolph E. ; Dubinsky, Alan J. ; Polsa, Pia ; Mazur, Jolanta |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 17.2010, 2, p. 89-117
|
| Subject: | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977424