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Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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How technical and functional service quality drive consumer happiness : moderating influences of channel usage
De Keyser, Arne; Lariviere, Bart - In: Journal of service management 25 (2014) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10010260116
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Does satisfaction matter more if a multichannel customer is also a multicompany customer?
Larivière, Bart; Aksoy, Lerzan; Cooil, Bruce; … - In: Journal of service management 22 (2011) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10009010795