Contents: Preface / Charles A. Ingene and James R. Brown -- 1. Introduction -- James R. Brown and Charles A. Ingene / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing channels: integrating service-dominant logic and...

A manufacturer commonly distributes through a set of retailers who are authorized to sell its product; demand-enhancing services may also be provided by the manufacturer. These services may be granted to all authorized retailers (uniform service provision) or to a favored few authorized...

We analyze a channel of distribution where a monopolistic manufacturer, as leader of the channel, selects distribution intensity and wholesale price, and independent retailers follow by selecting price. Retailer competition is analyzed using a new model that combines the Salop model of circular...