In today's increasingly interconnected world, co-opetition has emerged as a new business practice among the technology firms. The boundaries between cooperation and competition have been becoming vague, where rivals engage in collaborative activities. One of the most critical challenges facing...

The proliferation of social networking platforms such as Facebook, Twitter, and Instagram has greatly facilitated social interactions among individuals, and thus their product consumption becomes more visible to their peers. This enhanced visibility influences consumers' purchase decisions of...