This book chapter reviews the literature on multichannel supply chain management that uses marketing mixes. A multichannel supply chain includes at least two channels, at least one of which is a supply chain. This survey categorizes existing contributions according to three dimensions: channel...

This paper evaluates the joint impact of exclusive channels and revenue sharing on suppliers and retailers in a hybrid duopoly common retailer and exclusive channel model. The model bridges the gap in the literature on hybrid multichannel supply chains with bilateral complementary products and...

Multi-channel retailers face a crucial decision of whether to charge the same price online and offline. In a competitive environment with two multi-channel retailers, the pricing strategies are complicated by the heterogeneity of consumers and their cross-channel/cross-retailer purchasing...

This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains. We extensively study two Pareto zone concepts: channel-adding Pareto zone and...

A manufacturer commonly distributes through a set of retailers who are authorized to sell its product; demand-enhancing services may also be provided by the manufacturer. These services may be granted to all authorized retailers (uniform service provision) or to a favored few authorized...

There exist capital constraints in many distribution channels. We examine a channel consisting of one manufacturer and one retailer, where the retailer is capital constrained. The retailer may fund its business by borrowing credit either from a competitive bank market or from the manufacturer,...