Millions of nanostores serve bottom-of-the-pyramid consumers in emerging markets. Their suppliers, consumer packaged goods (CPG) companies, struggle with high operational costs that largely stem from shopkeepers’ liquidity constraints. We empirically investigate whether suppliers can improve...

Millions of nanostores around the world face the prospect of digitization, which promises to create significant operational benefits. At the same time, however, digitization may be a risky endeavor. Through the application of a survey and experiments in the field with hundreds of shopkeepers, we...