Supplying to mom and pop : traditional retail channel selection in megacities
Jiwen Ge, Dorothee Honhon, Jan C. Fransoo, Lei Zhao
| Year of publication: |
2021
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|---|---|
| Authors: | Ge, Jiwen ; Honhon, Dorothee ; Fransoo, Jan C. ; Zhao, Lei |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 23.2021, 1, p. 19-36
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| Subject: | traditional retail | emerging markets | nanostores | distribution channel strategy | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2019.0806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506595