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Curbing opportunism in marketing channels : the roles of influence strategy and perceived fairness
Jia, Fang
;
Wei, Liyuan
;
Jiang, Ling
;
Hu, Zuohao
;
Yang, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 69-80
Persistent link: https://www.econbiz.de/10012545040
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