Curbing opportunism in marketing channels : the roles of influence strategy and perceived fairness
Year of publication: |
2021
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Authors: | Jia, Fang ; Wei, Liyuan ; Jiang, Ling ; Hu, Zuohao ; Yang, Zhilin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 69-80
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Subject: | Coercive influence | Distributive fairness | Marketing channel | Noncoercive influence | Opportunism | Procedural fairness | Vertriebsweg | Distribution channel | Gerechtigkeit | Justice |
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