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Downward comparisons
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Helping others or oneself : how direction of comparison affects prosocial behavior
Schlosser, Ann E.
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 461-473
Persistent link: https://www.econbiz.de/10011597856
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