Karanika, Katerina; Hogg, Margaret K. - In: European Journal of Marketing 50 (2016) 3/4, pp. 575-601
Purpose This paper aims to examine how ambivalence and intergenerational support intersect with consumption in experiences of sharing within the family. Design/methodology/approach Consumer research studies usually use one of two family paradigms (i.e. solidarity and conflict), but the role of...