Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships
Year of publication: |
November 2018
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Authors: | Liu, Chihling ; Hogg, Margaret K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 197-209
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Subject: | Goal-pursuit | Interpersonal relationship | Interpersonal context | Personal adornment | Tension | Attachment theory | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
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