connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting … industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the …

advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the … total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time … this equilibrium is unique. Finally, we ascertain the amount of negative advertising time the two firms would buy if they …

advertising on television (TV) to compete for a greater share of the market of a particular good. Government regulations limit the … total amount of negative advertising time either firm can buy. The two rival firms choose how much negative advertising time … this equilibrium is unique. Finally, we ascertain the amount of negative advertising time the two firms would buy if they …

price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …

Cooperative advertising is an important incentive offered by a manufacturer to influence retailers' promotional … their advertising costs. We model the problem as a Stackelberg differential game in which the manufacturer announces his … shares of advertising costs of the two retailers or his subsidy rates, and the retailers in response play a Nash differential …

explore several differential games to simulate the competition between two firms in Price, in Advertising, and Price and … Advertising simultaneously. The results reinforce important conclusions in the literature and complement it, joining two variables … Price and Advertising toward the achievement of predetermined objective market shares for finite time intervals. The …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

quality and timing of market entry. Irreversibility of the investment in product development is introduced in a continuous …-Nash game for quality choice. When the follower provides a higher-quality good, the level of quality is decreasing in ambiguity … aversion while it is a non-monotonic function of the level of risk. For low levels of risk, the increase of product quality is …

In this paper, we build a model of strategic misleading advertising in duopolistic markets with horizontal product … differentiation and advertising externality between firms. We investigate the effects of regulating misinformation on market … competition, behavior of firms, and social welfare. We show that the degree of advertising externality and the magnitude of …

This paper studies a novel model of persuasive advertising over differentiated products in a duopoly. Each firm tries … consumers are naive or the advertising technology is effective, there is a Perfect Equilibrium, where firms earn a higher profit … than by not advertising because they can further differentiate their products. We also show that duopolists regard their …