Similar Search Results

DMA print tracking : attributes of media channels

Jain, Yashraj; Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 56-63

Persistent link: https://www.econbiz.de/10010256408

IDM Student Competion 2013 : English Wine Week

Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 51-55

Persistent link: https://www.econbiz.de/10010256411

Mobile E-Mail-Marketing : Implikationen des zunehmenden Mobilabrufs von E-Mails für das traditionelle E-Mail-Marketing

Schwarz, Torsten - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 279-288). 2008

Persistent link: https://www.econbiz.de/10003753451

Direktmarketing per E-Mail : wie können Unternehmen rechtlich einwandfrei vorgehen?

Zscherpe, Kerstin A. - In: Verbraucher und Recht : VuR ; Zeitschrift für … 23 (2008) 9, pp. 327-331

Persistent link: https://www.econbiz.de/10003756509

Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices

Agarwal, Sumit (contributor); … - 2008 - Rev.

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...

Persistent link: https://www.econbiz.de/10003774092