DMA print tracking : attributes of media channels
Year of publication: |
2013
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Authors: | Jain, Yashraj ; Reed, David |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 56-63
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Subject: | direct marketing | direct mail | email marketing | social media | consumer attitudes | DMA | Direktmarketing | Direct marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | E-Mail | E-mail | Vertriebsweg | Distribution channel |
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