Dieses Buch thematisiert den drastischen Wandel, den die Geschäftswelt derzeit unter dem Stichwort Digitalisierung erlebt. Technologische Innovationen üben einen signifikanten Einfluss auf Prozesse, Produkte, Dienstleistungen und Geschäftsmodelle aus. Die resultierende Digitale Transformation...

"The forces of volatility, uncertainty, complexity and ambiguity (VUCA) in today's world are shaping businesses and calling into question the wisdom of existing business models. VUCA challenges businesses to digitalize and transform in ways they had not contemplated before. This book looks at...

Section 1: Theory 1. Digitalisation, Digital Services and Companies' Internationalisation: A Literature Review Arto Ojala, Natasha Evers and Carlos M.P. Sousa 2. The Role of the Two-Order Model for Digital Disruption in Strategy Formulation Brian Stewart, Anshuman Khare and Rod Schatz 3. Leading...

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.