Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
hrsg. von Arnold Hermanns ...
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Hermanns, Arnold (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Electronic Commerce | E-commerce | Internet | Management | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Telemarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 491 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| Notes: | Literaturverzeichnis S. [451] - 464 Enth. 34 Beitr |
| ISBN: | 3-8006-2323-4 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000683041