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Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas - 1994
Persistent link: https://www.econbiz.de/10000374649
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Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954
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Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.; Albrecht, C.-M.; Sauer, Nicola E. - 2005
Persistent link: https://www.econbiz.de/10003265368
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Sustainable Fashion Supply Chain Management Under Oligopolistic Competition and Brand Differentiation
Nagurney, Anna - 2011
by brand and the firms compete until an equilibrium is achieved. Each fashion firm seeks to maximize its profits as well …In this paper, we develop a new model of oligopolistic competition for fashion supply chains in the case of … differentiated products with the inclusion of environmental concerns. The model assumes that each fashion firm's product is distinct …
Persistent link: https://www.econbiz.de/10013132851
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Investigating in-store shoppers' response to price specials : a research methodology
Miranda, Mario J. - 1997
Persistent link: https://www.econbiz.de/10000973804
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No Economy : wie der Gratiswahn das Internet zerstört
Schmalz, Gisela - 2009 - 1. Aufl
Die Webwirtschaft läuft Gefahr, ähnlich wie die Finanzwirtschaft, in sich zusammenzufallen. Gegen das Hauptübel, die Gratisangebote und die Jagd nach ihnen, geht die Autorin schonungslos vor - alles ökonomisch begründet.
Persistent link: https://www.econbiz.de/10003785407
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Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
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Operationalizing Dynamic Pricing Models : Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers
Christ, Steffen - 2011
Dynamic Pricing of services has become the norm for many young service industries - especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent...
Persistent link: https://www.econbiz.de/10014425365
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Operationalizing dynamic pricing models : bayesian demand forecasting and customer choice modeling for low cost carriers
Christ, Steffen - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008822022
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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023
Persistent link: https://www.econbiz.de/10014387914