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E-commerce
Consumer behaviour
36
Konsumentenverhalten
33
Brand management
25
Markenführung
23
Marketing
20
Marketing management
20
Social Web
20
Social web
20
Internet
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Marketingmanagement
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Beziehungsmarketing
15
Relationship marketing
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Brand image
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Advertising
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Internet marketing
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Markenimage
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Online-Marketing
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Werbung
11
Bibliometrics
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Brand
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Markenartikel
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Wine
10
Bibliometrie
9
Creativity
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Customer satisfaction
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Kreativität
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USA
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United States
9
Wein
9
Luxury goods
8
Luxusgüter
8
Marketing strategy
8
Service quality
8
Advertising effects
7
Electronic Commerce
7
Werbewirkung
7
B-to-B-Marketing
6
Business-to-business marketing
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Dienstleistungsqualität
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Pitt, Leyland F.
7
Berthon, Pierre R.
3
Berthon, Jean-Paul
1
Boon, Edward
1
Campbell, Colin
1
Chaharsooghi, S. Kamal
1
Chakrabarti, Ronika
1
Engstrom, Anne
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Ewing, Mike
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Ghazisaeedi, Mehdi
1
Kietzmann, Jan
1
Morrison, Stacey
1
Ofek, Nir
1
Palihawadana, Dayananda
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Piccoli, Gabriele
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Thwaites, Des
1
Watson, Richard T.
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Business horizons
1
Direct marketing : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
International review of entrepreneurship : IRE
1
Journal of financial services marketing : JFSM
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Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
7
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1
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
2
A conceptual model for the internet's impact on marketing in Iran
Ghazisaeedi, Mehdi
;
Pitt, Leyland F.
;
Chaharsooghi, S. Kamal
- In:
Direct marketing : an international journal
1
(
2007
)
3
,
pp. 125-145
Persistent link: https://www.econbiz.de/10003936967
Saved in:
3
The internet's impact on B2B sales management : some Australian evidence
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Chakrabarti, Ronika
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10003617669
Saved in:
4
E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre R.
; …
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
Saved in:
5
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
Saved in:
6
Technology and financial services : marketing in times of U-commerce
Morrison, Stacey
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
Saved in:
7
Pricing strategy and the Net
Pitt, Leyland F.
(
contributor
)
- In:
Business horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10001568504
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