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The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer's choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost, brand, and attitude towards customers' intention to...
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usefulness, perceived ease of use and trust. Therefore, an extension of TAM with trust is proposed as the research model. Data on … validity and hypotheses. This study reveals users' perceptions of usefulness and trust are important factors towards adoption … perceived usefulness and trust. …
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